BILTRITE Locally & Family Owned Since 1928 - Flipbook - Page 7
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From left,
RANDI K.
FOURTH GENERATION
GAIL K.
THIRD GENERATION
SARAH K.
FOURTH GENERATION
BILTRITE Furniture - Leather - Mattresses
FA C E O F T H E B E S T F U R N I T U R E
A N D M AT T R E S S S T O R E
BILTRITE FURNITURE - LEATHER - MATTRESSES
is 97 years old, four generations strong and
celebrating 19 years in its one Greenfield
location.
BILTRITE was named Retailer of the Year
2023 by the Home Furnishings Association,
the first and only retailer in Wisconsin to ever
receive this national honor. “BILTRITE has
sought to improve and elevate how they do
business,” the HFA said in a statement. “They
always come away with new ways to up their
game. So, it’s no surprise that their attention
to their customers and their community has
garnered BILTRITE this honor.” The award
was decided by a panel of home industry
professionals, who judged nominees based on
customer experience, company culture, social
responsibility, innovation, adaptability, industry
contribution, marketing and achievements.
“We are very honored and humbled,” said
Randi Komisar Schachter, a fourth-generation
family member at BILTRITE. “We have come
a long way since 1928 and look forward to
continuing to be a locally and family-owned
metro Milwaukee-area institution.”
BILTRITE, which started out of a small
storefront on Third and Garfield nearly a
century ago, now boasts a 45,000-square
foot showroom in Greenfield, where it keeps
thousands of items in stock, including affordable, better-quality furniture and mattresses,
specializing in USA-made and Amish-made
as well as hard to find flip-able, two-sided
mattresses and a large selection of small-scale
furniture. BILTRITE also offers special and
custom furniture and beats designer showrooms, national chains, and online retailers
and offers free in-store design services. Check
out the amazing line of accessories, artwork,
lamps, poufs and rugs.
The retailer, which also won Milwaukee
Magazine’s Best of the Burbs Readers’ Choice
poll for best furniture/home goods store and
Best of Milwaukee for furniture store, remains
the largest family- and locally-owned furniture
and mattress store in Wisconsin. “We care
about each and every one of our customers,”
Randi says. “We do what we do because we
have a love and a passion for it. We want our
customers to have the best experience possible
when they come to BILTRITE.”
BILTRITE Furniture - Leather - Mattresses
5430 W. Layton Ave., Greenfield
414-238-2020
biltritefurniture.com
