BILTRITE Locally & Family Owned Since 1928 - Magazine - Page 9
A S
S E E N
I N . . .
“
We’re
a family
business –
and we go
all in!
”
– RANDI K.
GAIL K.
THIRD GENERATION
S A R A H K.
RAND I K.
FO U RTH GEN ERATION
FOURTH G ENERATION
B I LT R I T E F U R N I TU RE – L EATHER – MAT TRESSES
Founded in 1928 by Irwin Kerns, BILTRITE Furniture-LeatherMattresses has remained family-owned and operated for nearly
a century. Today, the third and fourth generations continue to
build on that legacy, with Kerns’ great-granddaughter, Randi
Schachter, serving as chief marketing officer, spokeswoman,
and a member of the sales and design team. She began
working in the business at just 12 years old, rising from odd jobs
to her current leadership role.
Her mother, Gail Komisar, third generation, who has been
part of the leadership team since 1977 as chief financial
officer, is also involved in sales and design while daughterin-law Sarah Komisar joined in 2013 and now serves as lead
designer, sales associate and employee trainer. “We’re a
women-led business,” says Randi. “Three of the five family
members running the store are women.”
Marty Komisar, the third-generation chief executive officer
and head of merchandising, is still a key long-term leader along
with Gail and Marty’s son, Brad Komisar, the chief operations
officer and mattress buyer.
From a small storefront on North Third Street, BILTRITE has
grown into Wisconsin’s largest single-store, locally and familyowned furniture destination, located in Greenfield. “It’s amazing
to see all the passion our family and team bring to the table,”
says Randi.
F E AT U R E D I N M I LWAU K E E M AG A Z I N E ’S N OV E M B E R 2 0 25 I S S U E
PHOTO BY LINDA SMALLPAGE, BOUTIQUE PHOTOGRAPHER
