BILTRITE Locally & Family Owned Since 1928 - Magazine - Page 6
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A Local Legacy
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For almost a century, family-owned BILTRITE has remained committed
to provide better-quality, affordable furniture and mattresses as well as
unmatched customer service.
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n 1928 Irwin Kerns opened
BILTRITE, a custom upholstery
shop in Milwaukee. Today,
the family legacy continues
with the third- and fourthgeneration members running
the local business alongside their
team. While BILTRITE has expanded
its footprint, grown its staff size and
diversified its product lines to meet
evolving customer needs, its core
values remain unchanged.
The key to their core values is
the store’s commitment to offering
affordable, better-quality products
and exceptional customer service.
At a time when online retailers
are providing lower quality home
furnishings, BILTRITE stands apart.
The family-owned business is one
of the area’s last sources for stylish,
American and Amish-made, and
small-scale furniture as well as hard
to find flip-able mattresses. BILTRITE
has a 45,000-square-foot showroom
in Greenfield, full of items in every look,
style and feel, serving all of Wisconsin.
That isn’t the only thing that has
remained consistent for nearly a
century. The way BILTRITE values its
customers starts with how it values
its own team. “We are continuing to
build our business on the simple idea
that we treat our team like family,
and then our team will treat our
customers like family,” said Randi K.,
a fourth-generation family member
at BILTRITE.
Ten years ago, BILTRITE created
a family-friendly, schedule for the
team when they implemented
“Sunday closed to be with family”.
This decision has paid off for
BILTRITE, its team and even its
customers. “Customers come
here because they like our familycentered culture,” said Randi.
Effective the week of Jan. 4,
2026, BILTRITE is implementing
a new schedule that will further
accommodate their team and
ultimately their customers. Mondays
the showroom will be closed while
the team works hard behind the
2 | milwaukeemag.com
The third, fourth and fifth generations
at family-owned BILTRITE. From left:
Jordan, Randi, Sloan, Marty, Gail,
Simon, Sarah, Allison and Brad.
“
It’s good to be ‘old school’ in our 24/7 society. We’re
a family-owned business and family comes first.
RANDI K.
scenes. BILTRITE will receive new inventory,
manage in-home deliveries and coordinate
operations. This focused time allows them
to handle the heavy lifting so they can give
customers their full attention when they reopen
on Tuesdays. The showroom will be open
Tuesday through Thursday from 10 a.m.-6
p.m., Friday from 10 a.m.-7 p.m., for evening
shopping, and Saturday from 10 a.m.-5 p.m.
Sunday will remain closed to be with family.
The store will also be open on four special
holiday Mondays: Presidents Day, Memorial
Day, Labor Day and Indigenous Peoples’ Day.
“We are strengthening that commitment to give
our incredible BILTRITE team members a better
work-life balance and create the best possible
culture. Through the years we have gained a lot
of wonderful employees because our hours are
so family-friendly for retail,” said Randi.
In today’s shopping landscape, it’s hard to find
stores so committed to their product, team and
customers. This change shows that BILTRITE
is run by real people – who want the best for
”
their customers and their staff members. “We
will even be more refreshed and focused on
providing you with the best possible service
from the most experienced team on Tuesday
through Saturday,” said Randi. ◆
BUY LOCAL, LOVE YOUR
HOME, SLEEP AND STYLE
BILTRITE Furniture Leather Mattresses
5430 W. Layton Ave., Greenfield
414-238-2020
biltritefurniture.com
